Going online with all marketing and sales materials has an immediate impact on business by reducing costs as well as the use of natural resources.
"Going green is certainly good for Mother Nature, but at the same time it’s good for budgets," said Craig Nelson, President of iCentera. "If you can reduce your marketing spend by producing less hard copy materials, then you can take that same money and apply it to more marketing events, thereby reallocating your resources to better initiatives."
